Mr. Minh Hoàng, the sales team leader in Hanoi, used to struggle with an overwhelming number of customer messages, while his sales team continuously missed replies. Just three months after implementing Jinmi Omni Channel, the customer response rate rose from 62% to 97%, missed orders were nearly eliminated, and chat staffing costs dropped by 45%. This is a clear testament to the power of technology when applied effectively. Challenges When the Sales Team Faces Overload Before discovering Jinmi, Mr. Hoàng and his team had to stretch themselves daily just to keep up with business. “Some days, when running ads, we would receive up to 1,500 messages in a single day. Even with all seven team members constantly online, we couldn’t keep up. Customers got frustrated and left, and I had no clear idea how many orders we had lost. It was truly stressful.” – Minh Hoàng, Sales Team Leader Challenges when sales teams face overload Missed Messages, Lost Customers On average, the team could only handle around 750–800 messages per day out of 1,200–1,500 incoming messages, meaning nearly 40% of customers didn’t receive timely responses. As a result, the business lost approximately 150–200 orders per month, equivalent to hundreds of millions of VND. Dependence on Staff, Rising Costs The work relied entirely on 7 team members handling chats. If one person was absent, the whole system “leaked,” forcing the Leader to step in. Monthly personnel costs approached 30 million VND, yet the workload remained unmanageable. Fragmented Sales Channels Customers came from multiple platforms: Facebook, Zalo, Instagram, and the Website. Staff had to switch between 4–5 windows, increasing the risk of mixing up customers, missing messages, or responding hours late. On average, handling one customer took 10–15 minutes. Lack of Data Reporting The Leader had no detailed reports—unclear actual order conversion rates, uncertain which staff performed best, or which channels were most effective. Decisions were largely based on intuition, carrying high risk and making long-term planning difficult. Results Achieved with Jinmi Omni Channel After implementing Jinmi Omni Channel, all key metrics improved dramatically within just 3 months. “Response rates increased from 62% to 97%. Missed orders were nearly zero. I saved almost half of our personnel costs, and more importantly, I now have detailed reports to manage operations. It feels like being ‘unleashed’.” – Minh Hoàng Results achieved with Jinmi Omni channel Response Rate Increased from 62% to 97% The automated chatbot instantly handled frequently asked questions, reducing response time from several minutes to just 3 seconds. Customers were engaged from the very first message. 45% Reduction in Personnel Costs The number of chat staff dropped from 7 to 4. Monthly costs decreased from 30 million VND to 16.5 million VND, while handling twice the workload compared to before. Missed Orders Reduced from 150 to Under 10 per Month The rate of missed customer messages dropped from 40% to below 2%, almost eliminating revenue loss. 70% Faster Handling Time With all conversations centralized in one dashboard, staff now take only 3–5 minutes per customer instead of 15 minutes, doubling productivity. Transparent Reports and Accurate Data The system automatically generates reports:
Conversion rate increased from 24% → 36% Returning customers grew 20% within 3 months Total revenue rose 28% while advertising costs remained the same
With accurate data, the Leader can train underperforming staff, prioritize high-performing channels, and cut inefficient ones. Comprehensive Solution from Jinmi Omni Channel Those impressive numbers didn’t happen by chance. Behind them is a comprehensive transformation in customer management and sales operations, powered by Jinmi Omnichannel – the solution that unifies conversations, automates responses, and delivers accurate data reports for leaders. Comprehensive Solution from Jinmi Omnichannel Omni Channel Inbox – Centralized Management All messages from Facebook, Zalo, Instagram, and the Website are aggregated into a single dashboard. Staff no longer get “lost” in multiple tabs, and Leaders can easily monitor activities. 24/7 Automated Chatbot Jinmi’s chatbot handles over 70% of repetitive queries such as size charts, pricing, and promotions, allowing staff to focus on high-potential customers. Smart Reporting and Analytics Reports show detailed performance per employee and channel. Leaders gain a complete overview, enabling data-driven decisions instead of relying on intuition. Lower Costs, Higher Revenue The streamlined system reduces operating costs while increasing revenue by 28%. Sales teams feel less pressure and can focus on closing deals rather than mundane tasks. The story of Sales Leader Minh Hoàng demonstrates that in the digital era, the issue is not a lack of personnel, but a lack of systems. Thanks to Jinmi Omni Channel, the team increased response rates from 62% to 97%, reduced personnel costs by 45%, and almost eliminated missed orders. This is the core foundation within the Jinmi AI ecosystem, where Sales Leaders can extend management to CRM, Call Center, Content Hub, and more to fully optimize the business journey.
